1) Does your site currently rank in the top 20 of the major search engines for all of your important keywords?
Search Giants-The English language market for search is largely made up of a few big giants. According to a report by comScore the market in October 2009 was dominated by Google (65.4%), Yahoo (18.0%), Microsoft (9.9%), Ask (3.9%) and
AOL (2.9%), MapQuest, eBay, craigslist, Fox, MySpace, Facebook and Amazon.
List to watch: Bing
2) Are you using social media as part of your business growth strategy?
Bebo, Classmates.com, Delicious, Digg, Facebook, FriendFeed, Friendster, Hi5, Last.fm, LinkedIn, LiveJournal, MySpace, Ning, Reddit, Slashdot, StumbleUpon, Tagged, Twitter, and Xanga
3) Are you prepared for Universal / Blended Search and the impact of Personalization on Search?
4) Are you using the right keywords?
TRY Google's search-based keyword tool. The tool was launched last November. It was designed to enable paid search advertisers to get more ideas for keywords that could drive people to their sites.